SWIFT Community and Brand Essence

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SWIFT COMMUNITY GUIDED BY COMMON PURPOSE

SWIFT came about when a collective of women informally sat together at the Durban Film Festival in 2017 and identified the challenges that were common and unique to them as practitioners in the film and television industry locally and globally. This meeting ignited a flame to find collective purpose and create a network that aimed to challenge the status quo and bolster the creative and professional success of the women and non-binary people in the audio-visual industry in South Africa.

SWIFT provides a networking and collaboration space for women to engage on issues of common interest, encourages knowledge & talent exchanges, celebrates individual and collective successes, as well as pursue growth and innovation through engaging content and partnerships with external stakeholders. Our core programmes are designed to advocate, engage, honour and celebrate the collective.

Empowerment, transformation, and valuable content are key drivers that form a strategic platform that connects everything we do both in front of camera and behind the scenes. This is the essence of the SWIFT Sisterhood, to amplify the female voice and represent the intersectionality of women content creators and storytellers across the value-chain in South Africa.

The SWIFT logo is a unique representation of the stories that live in the creative minds of the SWIFT Woman. The symbolism of the film reel demonstrates the ongoing content ideas, imagination and thought leadership that the SWIFT brand aspires to become.The Headwrap captures Sisterhood’s self-expression, a headstrong community that is unique to “Audacious African Sisters”.

BRAND VALUES

  • Collective of women guided by PURPOSE
  • Lead with INTERGRITY
  • Championing industry CHANGE
  • Genuine EMPOWERMENT of members through networking and external collaboration networking
  • PROFFESSIONAL organisation that operates with ethics and credible governance principles

SWIFT wants to contribute to economic transformation of the creative economy and make a socio-economic impact to society