Atlas Studios, 33 Frost Avenue, Milpark, Johannesburg 0768971951


One of the major concerns brought forward by women in the South African industry is a safe working environment, free from sexual harassment and discrimination. SWIFT’s official research in the South African film and television industry confirms that rape culture extends even to our industry and is far more prevalent than it would appear on the surface. As the only organisation focused exclusively on women in the industry SWIFT felt its first priority was to educate, create awareness and actively advocate against sexual harassment.

Launched during the 16 Days of Activism for No Violence Against Women and Children (from 25 November to 10 December), SWIFT’s #ThatsNotOk campaign is based on a national research report on Sexual Harassment which can be found here. The movement has since grown and has been featured in local media as well as featured in Variety Magazine during Berlin Film Festival. Recently a national pledge was taken at the South African Film and Television Awards (SAFTAs) showing the industry’s joint support of the movement.

We encourage you to get involved by

  • Adopting our Code of Good Practice with regards to Sexual Harassment in the Workplace. We are asking production companies and all industry players to stand with us and say #ThatsNotOk – to publicly announce that they formally have a Code of Good Practice in place and abide by it. Based on the model supported by the Department of Labour and the CCMA, it can be adopted and appropriately adapted. Be seen to be taking a stand. Be seen to be doing the right thing.

We are currently running an awareness and educational campaign through our Public Service Announcements. Please see the link to the first of seven shot by SWIFT. Please get in touch if you are interested in sponsoring, broadcasting or partnering with us on this.